jake cuenca,make a scene during bench fashion show

The crowd at the Araneta Coliseum last Friday went wild when actor Jake Cuenca showed his butt during The Bench Uncut Fashion Show 2010.

Cuenca was the last celebrity to strut on stage, and he said baring his butt was part of the show’s gimmick. Cuenca threw his white underwear to the audience, triggering screams from the excited fans.

“It was planned but I wanted to do something different. Every year marami na akong nagawa for Bench, marami na akong gimmick na nagawa. So, this is something different. I want to make the finale something special," Cuenca told ABS-CBN News.

It was also his way of giving back to the clothing line, saying he was discovered by ABS-CBN when he modeled for Bench.